Ever wonder why your shots turn out with an ugly tint, and it’s near impossible to remove in post? Most likely, your problem is using your camera’s white balance feature to correct the way your camera sees pure white (which influences the way it sees the entire image). The concept of white balance is explained here by Chad Perkins. Chad also shows examples of correctly and incorrectly white balanced shots.
Creator of Movies & Computers. Filmmaker. Author of How to Cheat in After Effects, The After Effects Illusionist, and of several video training series on Lynda.com, Video2Brain, Total Training, and VTC.